Joe Saward

<a href=”#8221;><img src=”#38;#8221; alt=”Melbourne Audience logo” width=”300″ height=”206″ class=”alignright size-medium wp-image-14128″></a>I will be hosting an Audience with Joe for fans in Melbourne on Friday, March 13. Not a great date perhaps but in France they buy lottery tickets on Friday 13th because they consider it a lucky day, so I prefer to look at it […]
The latest whisper is that Renault is pushing ahead with a project to buy an existing F1, in order to get a better return on its investment in F1. Since the French manufacturer gave away its ;F1 team in 2009 and fled the sport, red-faced after being caught with its trousers around its ankles over […]
So we slide ever on towards the start of a new F1 season and, as we all wonder what to make of the testing, there are various is being dotted and ts being crossed. Real stories are thin on the ground.
One day, if I ever find myself with time on my hands, I think I might write a book entitled “How not to die”. It is a pretty catchy title – and might even guarantee selling a copy to Mr E. Alas, such a publication would not give away the secret of eternal life, but […]
The new season is nearly on us and there is much anticipation in the F1 world. What does the testing mean?
There is a minor kerfuffling about helmets, with the drivers rankling at being told that they might not be allowed to changed their helmet designs willy-nilly. What is required here is a little subtlety.
Thank goodness the F1 team bosses have had the good sense to step away from doing something really stupid and have voted not to make their lives more difficult with significant technical rule changes in 2017. Formula 1 is struggling to keep up with itself and more change would have simply added to the problem. […]
I will be hosting an Audience with Joe for fans in Melbourne on Friday, March 13. Not a great date perhaps but in France they buy lottery tickets on Friday 13th because they consider it a lucky day, so I prefer to look at it that way as well… The Audience is a very simple […]
Perhaps you might like to consider a product that I have been (quietly) producing for 20 years. It is called JSBM (Joe Saward’s Business of Motorsport) and is a weekly newsletter with the stories behind the stories behind the stories, plus new ideas, new trends and innovation. And it is not just about Formula 1
Smart work by Ferrari to give their sponsors some coverage at the moment when the F1 bosses meet to discuss whether there should be a if change in F1 design. Big change in F1 = bigger budget, and it makes no real sense to stick a few extra wings here and there to make the […]
Despite the best efforts of Force India, the Manor F1 team is still hoping to be in action in 2015, although the team obviously cannot now use modified 2014 cars. This is a setback, but in reality the 2015 car was always going to be something of a carry over from last year’s MR03, with […]
The new F1 season is now just a few weeks away and it is time for GP+ subscribers to renew for the season ahead. If you haven’t signed up already, it is a good moment so you don’t miss the season preview.
I do apologise for having dropped off the radar for a few days. Some of you worked out the reason that this was necessary and I thank you all for your many good wishes.
I need to shut down the blog for a few days. I would rather do this than do half a job and not do things properly.
There are lots of stories today about the F1 Strategy Group voting to block the return of the ex-Marussia team, unless it can build 2015- spec cars. The rules are however not at all clear as the sport is governed by bilateral agreements between the various parties and these are private. This means that the […]
It is very late in the day for a rescue of the old Marussia team. There are any number of hurdles and little hope that the team could do anything this beyond just being there, but the team has earned the money that it can claim and if there is cash to go ahead then […]
On paper the first test of the year in Jerez was dominated by Ferrari with Kimi Raikkonen fastest with a best of 1m20.841s and Sebastian Vettel a tenth behind him with a 1m20.984s. The Finn did 200 laps and the German 149 and they were both a long way clear of the rest.
The new Red Bull RB11 has been launched in Jerez, featuring a testing livery that is clearly at attempt to hide the shape of the car using dazzle techniques that were developed by the Royal Navy 100 years ago. The car features a lower nose, as mandated by the rules. “The design of the RB11 […]
Scuderia Toro Rosso launched the STR10 at the Jerez de la Frontera. The car will be raced by F1 rookies Max Verstappen and Carlos Sainz. The STR10 has been produced under the technical directorship of James Key with Chief Designers Paolo Marabini and Matteo Piraccini.
It is beginning to get exciting for F1 fans now, the new cars are ready to start testing. OK, some serious questions are also being asked about the sport. It is a time when insight and analysis is required
Ferrari has unveiled the SF15T. The car will be raced this year by Sebastian Vettel and Kimi Raikkonen. “Last year we had an ugly car and it was a non-winning car,” said team boss Maurizio Arrivabene.
Sauber F1 has unveiled the new Sauber-Ferrari C34-Ferrari that will be raced by Marcus Ericsson and Felipe Nasr this season. The team has had a complete change of livery with blue and yellow, which conveniently reflects Ericsson’s Swedish nationality and Nasr’s Banco do Brasil sponsorship.
I’ve been a fan of Alexander Rossi for more years than I care to remember. I think he was 14 when we first met and I have watched with pleasure and just a little awe as he has risen through the ranks, battling to be an F1 driver, without having millions behind him. I love […]
Honda is back… Alonso is back… Let’s see what happens next…
The Mercedes GP Petronas team has had its first day of running with its 2015 specification F1 W06 Hybrid, during a promotional run. Despite icy conditions at Silverstone the new car was driven by Nico Rosberg and then by Lewis Hamilton but they managed only 18 laps before snow stopped the running. The car will […]
McLaren has unveiled the new McLaren-Honda MP4-30, the first McLaren car to be powered by a Honda engine for 23 years. The car will be raced this year by Fernando Alonso and Jenson Button. The car is an evolution of last year’s design but fitted with Honda’s RA615H Hybrid power unit.
The questions over whether the modern helmets are too samey and overly-complicated led me to wonder how many people can actually recognise helmets at all these days, and how many people can look at a helmet design and know who the driver was. So, here is a challenge. The first person who sends me a […]
Lotus F1 Team has unveiled its new car – named the E23 Hybrid. “The E23 Hybrid represents a new era for Lotus F1 Team, not only in the change to a Mercedes Benz power unit, but also it is the fruition of a busy winter behind the scenes,” says CEO Matthew Carter. “Improvements within our […]
There was a time when a driver’s helmet was his coat of arms. The thing that identified him when one looked at the car.
There was a time when a driver’s helmet was his coat of arms. The thing that identified him when one looked at the car. It was a way to engage with the fans
If you are already a GP+ subscriber, I suggest that you skip on to the next item at this point. This is a promotional post, aimed at selling GP+. It is the prime selling period of the year and marketing e-magazines is not an easy business and so one must use the means available as […]
Bernie Ecclestone is stirring the pot again in relation to Germany, saying first that Hockenheim would get the race and then it seems being told that the track does not want it. So now the story is that there may not be a German GP. Never mind the history, never mind the economic muscle of […]
Bernie Ecclestone is stirring the pot again in relation to Germany, saying first that Hockenheim would get the race and then it seems being told that the track does not want it. So now the story is that there may not be a German GP. Never mind the history, never mind the economic muscle of […]
It is all very well for Jean Todt and Gérard Saillant to be getting hot under their collars about some silly remarks made by former F1 driver Philippe Streiff, who suggested that the recent Accident Panel set up after Jules Bianchi’s crash was designed to clear the FIA of the blame. Obviously Streiff does not […]
Sahara Force India ha sun veiled its new paint scheme in Mexico City, a nod to the money that the team is getting this year from Mexico for driver Sergio Perez. This year will see the first Mexican GP for a generation and so Force India is keen to try to suck up as much […]
Good news for Britain’s Jolyon Palmer, who has been named as the Lotus Formula 1 team reserve driver for 2015. He replaces Charles Pic. The deal will not be a freebie, but one presumes that young Palmer will be getting lots of simulator time and a decent number of Friday morning sessions, plus some space […]
There is only one sensible explanation for someone to be coming in to rescue Marussia – and that is that the team would save the new owner money if they are in the process of building up a new F1 operation. Marussia’s debts are the problem, but if the administrator hives these off and leaves […]
Williams has chosen to show its new car exclusively to F1 Racing magazine. I don’t understand the logic of this. If you give the car to one single outlet, they will love you, but you cannot expect everyone else to think good things about you.
The thing about true racers is that they never give up, even if what they are doing is a pretty hopeless task. They are fast and furious, like a mountain stream. This is what makes racing people special and different.
Robert Manzon, one of the stalwarts of the Equipe Gordini Formula 1 team in the 1950s, has died at the age of 97. Born in Marseille, Manzon was the grandson of Italian immigrants. Originally the family was in the dairy business but thanks to an uncle who made a great deal of money in Mexico, […]
It is still quiet in the Formula 1 world for another couple of weeks but then things will start to wind up for the new season, as testing gets underway. While it is still quiet it might be a good moment to get things ready for the year ahead and sign up for the GP+ […]
When you stop to think about it, the current story of formula 1 in Germany makes no sense at all. We have had Germans challenging and winning World Championships for 15 years. There’s a German at Ferrari, at Mercedes, at Force India and the dominant team flies the German flag
If Ferrari president Sergio Marchionne says his team has achieved its first victory of 2015 by finding a loophole in the regulations to allow it to apply some of its in-season engine development work later in the year, rather than at the end of February, he has a pretty strange view about what success really […]
The McLaren Group has changed its name to the McLaren Technology Group in order to better describe its current activities. The company, which has grown out of the original McLaren International racing team, is now a diversified high-technology company, applying its expertise to industries such as oil and gas, healthcare, pharmaceuticals, aviation and financial services.
It is no secret that the Russian economy is at best stagnant and probably in recession. You need 61 roubles these days to buy a US dollar, a year ago you needed only 33. The economy is in trouble because of the low price of oil, on which Russia is heavily dependent, and because of […]
Today is Ron Tauranac’s 90th birthday and for those who may never have heard of the Australian engineer, it is worth pointing out some of his achievements, notably designing the Brabham Formula 1 cars of the 1960s and early 1970s, including the BT19 in which Sir Jack Brabham won the 1966 World Championship and the […]
There is significant redevelopment work going on at Monaco, to completely reconstruct the area around the celebrated Tabac Corner. The quayside and the path of the Grand Prix track will remain unchanged but the area between this and the Boulevard Albert I (the start-finish straight) is to rebuilt in the course of the next four […]
It seems somehow rather lightweight to be returning to the quibbles of motorsport after a weekend of amazing events in Paris – and elsewhere – that have increased my faith in humanity. This can sometimes get worn down by having to deal with a few truly corrupt people that I encounter in this job, not […]
Sometimes the importance of motor racing and all its meaningless politics fades to insignificance. Yesterday was such a day. It was an extraordinary period for France, the country where I choose to live